![]() If you're not sure what to do with your screenshots, check out our guide with best practices. On to the screenshots, the one area where Bear is excelling.Ĭolors, contrast, and relevant captions make these screenshots really "sell" the app. I'd show that in a short video to create excitement. The UI is clean and makes writing very easy, and when you need options, they're there. □ How to Optimize Your Keywords List in App Store Connectīear doesn't utilize an App Preview, which, as a user of the app, I think is a missed opportunity. Features, use-cases, and benefits are all things you want to target in your keyword list.īut, there's something else to keep in mind.Įasy fix #3: When competing with popular apps, it's better to select a small(er) number of keywords and focus on those instead of spreading the 100 characters the App Stores gives us on a random variety. With a strong name/subtitle, that's the right move for the keyword list. For the most part, that's not a bad idea. It's easy to highlight features, which is what we see most of here. They only help discovery a bit because they don't really pair up with the name, which is what the algorithm listens to the most. Pdf,writing,writing,text,editor,write,share,lock,writer,edit,todo,epub,poem,exportĪfter looking at a not-very-optimized name and subtitle, I'm happy to say the keyword list has some useful hints. We believe it looks something like the following: The list isn't public, but we can attempt to uncover it by looking at all other keywords the app is ranked in. Now, let's reverse-engineer the keyword list. The name and title combine to very few useful options, so there isn't much to analyze here, which is why I kept the unpopular keywords, those with a popularity score of 5, in the screenshot. Where Bear ranks for the keywords it's targeting directly □ How to Choose the Right Keywords for App Store Optimization In this case, words like private, jump to mind as a natural extension. The best words to use in the subtitle are words that combine well with the ones in the name and produce relevant and popular terms. With easy tools like Competitor Keywords and Related Keywords, you can easily find and refine your keyword list. while those could be popular searches, they aren't necessarily, and if you optimize for those, you're really tying your success to keywords that not enough people are actually using when searching the App Store, diminishing your ability to get more downloads.Įasy fix #2: Start with keywords that you think are a good fit, but let the data guide which keywords you end up using. Another mistake I see far too often, again, more commonly by indie developers, is optimizing for keywords that "feel" right, or describe the app as the developer would like for it to be.īut. ![]()
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